CANNIBALIZATION | English Meaning, Definition, and Pronunciation

Looking for the meaning of the word CANNIBALIZATION in English for both noun and verb forms from the Oxford Dictionary? Below, you can explore all possible meanings and definitions of CANNIBALIZATION with sentence examples. You can also use the “AUDIO PRONUNCIATION” track to check the correct pronunciation in British English.

Word: Cannibalization

Speech Type: Noun

Audio Pronunciation:
Phonetic Spelling: ˌkanɪbəlʌɪˈzeɪʃn
Dialects: British English
Definition:

the reduction of the sales of a company's own products as a consequence of its introduction of another similar product

Short Definition:

reduction of sales of company's own products as result of introduction of similar product

Examples:
  • the launch of new versions of the tablet has resulted in sales cannibalization
  • marketing managers think a lot about product cannibalization
Definition:

the eating of one animal by another member of the same species

Short Definition:

eating of animal by another member of same species

Examples:
  • female cannibalization of the male insect can sometimes occur
Variant Forms:
  • cannibalisation

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