CONVERSION | English Meaning, Definition, and Pronunciation

Middle English (in the sense ‘turning of sinners to God’): via Old French from Latin conversio(n-), from convers- ‘turned about’, from the verb convertere (see convert)

the process of changing or causing something to change from one form to another

process of change

• the conversion of food into body tissues

the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs

fact or action of changing religion or belief

• he insists that real conversion is a matter of the heart
• his passion for seventeenth-century literature had led the former atheist to a sudden conversion

a successful kick at goal after a try, scoring two points

scoring kick after try

• Gavin Hastings landed one penalty and one conversion

(in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.

proportion of people viewing advertisement and going on to buy product, click on link, etc

• you'll see better conversion rates for your local advertising if you include your physical address on your website
• keeping things simple will improve conversion

the action of wrongfully dealing with goods in a manner inconsistent with the owner's rights

wrongful dealing with goods

• he was found guilty of the fraudulent conversion of clients' monies

the manifestation of a mental disturbance as motor or sensory neurological symptoms

mental disturbance causing physical disorder

• conversion disorders